Hugo Boss: Moderiese strengthens online business with new e-commerce boss



Shop window of a Hugo Boss shop: The fashion company wants to strengthen the online trade with a new e-commerce boss

  Germany's largest fashion group Hugo Boss stock market chart show has found a new e-commerce boss. Matthew Dean was most recently Managing Director of electronics retailer Cyperport and is scheduled to start in Metzingen on Monday.

  Before joining Cyperport in early 2017, the native American worked for Amazon for more than eight years and was responsible for apparel at the German subsidiary.


The central challenge for Dean is to set new impulses. He will report directly to Sales Director Bernd Hake. Predecessor Richard Lloyd-Williams has laid the groundwork with IT integration, now he wants to focus on his core responsibilities as "Director of Digital Transformation" and spend more time with the family in England.


Online business is becoming more and more important to Boss. The Group had long failed to invest in the distribution channel, but now manages to catch up on the still steep drop in sales in wholesale with chain stores such as P & C.

  Sales through its own online store grew in the first half of the year by 41 percent to 48 million euros and now accounts for 4 percent of total revenues, how much boss with Internet companies such as Zalando implements, the group is not enough.

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